By the end of this programme, participants will:
- Be able to identify, categorize, and prioritize stakeholders effectively.
- Understand how to align stakeholder expectations with organizational goals.
- Gain skills in mapping and managing stakeholder relationships, even in challenging situations.
- Learn how to communicate and engage stakeholders effectively, overcoming barriers and political dynamics.
- Master the art of influencing, persuading, and negotiating with stakeholders for positive outcomes.
- Develop techniques for managing rapport, trust, and commitment while navigating difficult behaviors.
DAY 1
Understanding Stakeholder Dynamics and Building Effective Relationships
- Identifying and classifying stakeholders based on their roles and interests
- Gaining insight into stakeholder expectations and needs
- Exploring the management role in the stakeholder ecosystem
- Analyzing and prioritizing stakeholder interests and concerns
- Evaluating the relevance of stakeholders to the project or organization
- Visualizing stakeholder networks and their influence
- Conducting stakeholder requirements assessments
DAY 2
Managing Divergent Stakeholder Expectations and Addressing Conflicts
- Mapping stakeholder relationships and influence
- Assessing stakeholder commitment to the project
- Understanding what motivates stakeholders and their concerns
- Aligning stakeholder demands with business objectives
- Prioritizing stakeholder needs and expectations
- Communicating the value and benefits of the project to stakeholders
- Sustaining stakeholder commitment throughout the project lifecycle
- Managing and addressing resistance for constructive outcomes
DAY 3
Effective Communication and Building Consensus with Stakeholders
- Mastering the art and science of clear, effective communication
- Identifying and overcoming common communication barriers
- Navigating organizational politics and power dynamics
- Managing external stakeholder relationships, including suppliers, regulators, and the public
- Selecting the right communication methods for different stakeholder groups
- Handling difficult stakeholders and managing unfulfilled expectations
- Resolving conflicts and finding mutually beneficial solutions
DAY 4
Influencing and Negotiating with Stakeholders to Drive Success
- Identifying key stakeholders to influence and engage
- Understanding the elements of influence and persuasion
- Applying various influencing strategies tailored to different stakeholder types
- Recognizing push and pull behaviors in influencing efforts
- Developing tools, skills, and behaviors for effective stakeholder engagement
- Building relationships and ensuring stakeholder participation
- Creating a roadmap for successful influence and negotiation
DAY 5
Managing Stakeholder Rapport and Maintaining Project Momentum
- Leveraging personal, positional, and expert power to influence stakeholders
- Building rapport and fostering strong relationships
- Understanding different personality types and adapting communication styles
- Securing and maintaining stakeholder commitment throughout the project
- Recognizing and addressing manipulation or negative behaviors
- Establishing trust and fostering long-term cooperation
- Turning confrontations into collaborative solutions
