By the end of this programme, participants will:
- Acquire a comprehensive framework for strategic analysis and implementation.
- Master effective techniques for long-range organisational planning.
- Enhance understanding of functional areas integral to strategic planning.
- Develop skills to create and execute impactful strategies.
- Strengthen alignment between organisational strategies and objectives.
- Explore emerging challenges and opportunities in a globalised competitive landscape.
- Learn methods to measure and evaluate the success of strategic initiatives.
- Understand the role of leadership in fostering a strategic mindset across the organisation.
DAY 1
Competitive Strategy
- Overview of strategic planning in a dynamic business environment.
- Industry Structure Analysis: Understanding the five forces that shape industry competition.
- Competitive Forces: Examining how firms respond to market pressures.
- Value Chain Management: Enhancing efficiency and creating customer value.
- Sources of Competitive Advantage: Leveraging resources and capabilities for differentiation.
- E-commerce: Integrating digital strategies into competitive positioning.
DAY 2
Customer Satisfaction and Market Positioning
- Importance of Customer Satisfaction: Building customer-centric organisations.
- Customer Loyalty and Retention: Strategies for fostering long-term relationships.
- Market Segmentation: Identifying and targeting the right customer base.
- Improving Customer Satisfaction: Tools and techniques for exceeding expectations.
- Elements of the Marketing Mix: Creating a balanced approach to market offerings.
DAY 3
Achieving and Sustaining Competitive Advantage
- Intangible Resources: Maximising value from brand, reputation, and culture.
- Core Competencies: Building unique capabilities that drive success.
- System of Activities: Aligning organisational efforts for synergy.
- Sustainable Advantage: Strategies to maintain long-term competitiveness.
- Knowledge Management: Leveraging organisational learning for innovation.
DAY 4
Strategic Planning and Implementation
- Characteristics of an Effective Planning Process: Keys to strategic success.
- Pitfalls in Strategic Planning: Avoiding common errors and missteps.
- Portfolio of Related Processes: Aligning business units with organisational strategy.
- Balanced Scorecard: Translating strategy into measurable performance.
- Leadership in Strategy Implementation: Guiding teams through strategic transitions.
DAY 5
Strategies for Growth and Change Management
- Value Creation: Driving growth through innovation and efficiency.
- Economic Value Added (EVA): Measuring and maximising shareholder value.
- Direction and Modes for Growth: Exploring organic and inorganic growth strategies.
- Global Competition: Positioning for success in international markets.
- Strategic Change Management: Managing change while preserving organisational culture.
- Horizontal Integration: Creating value through mergers, partnerships, and alliances.
